Designers Kuan Ceh-hsiang and Andrea Ciccolo have reimagined the traditional fashion boutique with their innovative design, The Glare. Drawing inspiration from the voyage of the universe, they have created an immersive retail space that offers more than just products. The Glare is a platform for conveying fashion information, hosting art events, and providing an interactive consumer experience.
The Glare stands out for its multifunctionality. It is not just a retail store, but also serves as a space for sales, education, and exhibition. The designers have cleverly integrated technology into the store's operations, using a Radio Frequency Identification system to record and analyze consumers' purchase preferences and provide the latest fashion information online at any time.
The design process for The Glare was no ordinary interior decoration project. Each display prop within the store has a unique character and conveys different meanings in each area, much like pieces of artwork. This attention to detail and commitment to creating a unique consumer experience is what sets The Glare apart from other retail spaces.
The Glare is located in Shenzhen and was completed in December 2019 after a construction period of just 1.5 months. The store spans an impressive 2100 square meters, with a ceiling height of 5.5 meters, providing ample space for the designers to realize their vision of a boutique shoe store that reflects the ever-changing face of fashion in different cities.
The design of The Glare has been recognized for its innovation and excellence, winning the Golden A' Interior Space, Retail and Exhibition Design Award in 2021. This prestigious award is granted to creations that reflect the designer's prodigy and wisdom, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.
In conclusion, The Glare is more than just a boutique shoe shop. It is a testament to the power of innovative design and the potential of retail spaces to offer rich, diverse, and engaging consumer experiences. Kuan Ceh-hsiang and Andrea Ciccolo have truly created a masterpiece that merges art, fashion, and technology, setting a new standard for retail design.
Project Designers: Aak Design Group
Image Credits: #1/Photographer Kuan Ceh-Hsiang/The Glare/2019
#2/Photographer Kuan Ceh-Hsiang/The Glare/2019
#3/Photographer Kuan Ceh-Hsiang/The Glare/2019
#4/Photographer Kuan Ceh-Hsiang/The Glare/2019
#5/Eeditor Kuan Ceh-Hsiang/The Glare/2019
Project Team Members: Designer:Andrea Ciccolo
Designer:Kuan Ceh-Hsiang
Project Name: The Glare
Project Client: Aak Design Group